Email Writing Series: 2 Tips to Writing Great Emails PART 2: Most Effective Closings & Best Days/Times To Send

photo: what is management

In Part 1 of Tips to Writing Great Emails, we talked about how to get noticed in the subject line and increase your open rate.  Which brings us to Part 2: once they open it and are engaged, how do you sign off?  What are the best times for emails to be sent/received?



1.  Email closings matter.

The email company Boomerang shows the following as the most effective email closings:

2.  Carefully consider the day of the week and time on which you send your email.  Monday is rated  the worst day to send emails, as studies show people are typically not in a good mood on that day.  As the week goes on, people's dispositions tend to improve, and in the special event and hospitality industry with so many out of the office Fridays through Sundays, the best time to send emails that will be well-received are Thursdays.  We are not suggesting you save all your emailing for Thursdays, but if there is a subject that is delicate, you may wish to wait on sending that particular email until later in the week.  

The best time for sending emails is so that they arrive at the top of the recipient's inbox in the morning when they are fresh (as opposed to social media when the best time to post for maximum engagement is 4:30-5:30pm in the timezone of the majority of your followers). 

What are email closings that you love or can't stand?  What days of the week are the worst to receive challenging news on email?  Join the conversation on our social media handles  Twitter:  @EngagingInspire   |  Facebook:  @EngagingInspiration 

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Engaging Inspiration provides marketing, leadership, strategy and service training to the thinking special event and hospitality industry.