The Power of the Strategic Narrative for Your Business

At Engaging Inspiration, we call ourselves "story tellers".  Whether it is our event planning division, Santa Barbara Wine Country Weddings and Events , who helps wedding and event clientele tell their story through a lifetime landmark celebration, or our business consulting division- Engaging Inspiration - which helps the special event and hospitality business tap into their story as part of their branding and marketing, the fact is, knowing and defining what your story is and then translating that to your business is essential to thrive.
Your strategic narrative (story) must inspire employees, draw c
ustomers, excite partners and engage influencers, and that story must be brief and understandable.  It also must allow room for growth and clearly convey the company's culture.

While many branding companies, PR firms and ad agencies will come up with creative marketing campaigns with communication plans that are helpful, they are not getting to the base foundation of the strategic narrative so essential before you can even take on any creative marketing campaign.

A "strategic narrative" is a special kind of story.  It says who you are as a company, including a look at your past, present and future.  Most importantly, it looks at your values and what you value most in a relationship.  This is what makes you unique. 

And here's a hint:  this strategic narrative doesn't come out of the usual customer reviews, interviews and whiteboard sessions - it takes a whole new think and approach from the leadership team.

Basically, people want to know your business as they would another person.  Creating your strategic narrative includes the following steps :

1.  Developing Human Context
2.  Creating a Shared Purpose
3.  Following through on the Brand DNA established at the beginning of the business

Through our detailed interview process, Engaging Inspiration digs deep to find your strategic narrative through the above three leading steps and comes up with a customized plan to integrate it into your marketing, PR and advertising efforts. 
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Engaging Inspiration provides sparkling marketing, social media, PR, and service training for the hospitality and special event industry designed to engage and inspire.