Preparing for El Nino: "The El Nino Protection Plan" Every Event Professional Should Consider

This year's El Nino , otherwise known as "Bruce Lee",  is expected to pack a punch starting this October and is on every event professional's mind.  Event veteran and professional Kerry Lee Dickey of  Santa Barbara Wine Country Weddings & Events and Engaging Inspiration will be speaking on this topic Tuesday, September 22 at 5:30pm  at NACE Ventura's monthly meeting at Los Robles Greens Golf Course in Thousand Oaks.  You do not have to be a NACE member to attend this , guests are welcome, too! 

Preparing for El Nino:

"The El Nino Protection Plan"

Every Event Professional Should Consider 

Attendees can expect to experience some "refreshing" (pun intended- but don't worry, you don't

need to wear your galoshes unless you want extra credit) fun touches to the program to tie in with the presentation by Ms. Dickey and will include the following highlights:

What El Nino is (a quick Meteorological peek and explanation), including what is expected in our area and when and most importantly:  How to make El Nino part of the plan for events -but also part of your business and marketing strategy to take it forward and apply it to your business for immediate revenue potential (yes, you can take lemons and make lemonade)!  Find out how on Tuesday, September 22nd.  To make your reservation and purchase your ticket, click here.

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About Speaker Kerry Lee Dickey

Founder of Engaging Inspiration Kerry Lee Dickey is also the founder and CEO of Santa Barbara event planning business, Santa Barbara Wine Country Weddings & Events.

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A Certified Wedding Professional, Ms. Dickey got her start in the events industry as a Special Events

Kerry Lee Dickey

Planner for Nordstrom and later as a Director of Catering and Weddings for the hospitality industry.  Over the last 15 years, she has planned over 600 weddings, 1,000 corporate events and trained and certified wedding professionals from all over the world including individuals from Hyatt, Sheraton, Ritz Carlton and more in a wedding certification training program she co-wrote and co-founded serving on retainer as the Vice President of Training and Marketing for the Academy of Special Event Professionals (ASEP).  She also has been a featured speaker for entities ranging from  ISES Los Angeles, NACE,  HSMAI Washington DC and Santa Barbara Event Professionals to the annual 14,000 person international ARA Conference in Las Vegas, Nevada.

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In 2004, she created, produced and copyrighted an industry ground-breaking type of event:  The Mobile Bridal Faire (Mobile Wedding Planning Experience) which earned her an exclusive category in the prestigious Grace Ormonde Wedding Style Magazine, media features as well as the attention of the Texas Board of Tourism, who was interested in pursuing Ms. Dickey's concept to further their destination wedding stream. Throughout the years, Ms. Dickey has continued  to blaze new trails in the wedding and events industry.

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Holding a BA in Mass Communication as well as being published in magazines, newspapers, online publications and more Ms. Dickey is known for a unique "voice" and style in her writing that brings things to life and engages.  She received training specific to social media, SEO and wedding marketing in her 13 years serving on retainer to national wedding brand name Beverly Clark Enterprises, LLC. and ASEP as well as running her own successful event planning company based in Santa Barbara, CA.

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After spending years noticing event colleagues were so busy working in the business, they did not have time to work on the business and still more stating that they did not have time to figure out social media or where to spend their wedding advertising dollars, Ms. Dickey saw a niche opportunity and swiftly jumped in to fill it. She also observed that few wedding venues and businesses had resources who specialized in training staff as well as teaching them how to attract the attention of the luxury client. Her clientele includes companies such as an upscale Ty Warner-owned property, Four Diamond boutique inn, resort, award-winning caterers & rental companies and more. While her clientele ranges from multi-million dollar companies to sole proprietorships, her specialty and passion is the smaller, boutique wedding and event venues and businesses. Ms. Dickey offers custom wedding marketing and training solutions for wedding professionals designed by a wedding professional.

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Family and balance is the number one priority in Ms. Dickey's life.  She resides in Santa Barbara, CA, with her family, loves traveling, staying inspired, the performing arts and staying healthy through one of her greatest passions: dance  (she is also a certified dance fitness instructor dancing six days a week).