Building a Luxury Dude Ranch From the Ground Up: Our Consultancy Story for One Venue & Their Special Events Department

What sets us apart from many marketing, PR and leadership consultancies is the distinguishing characteristic of not only having been in the catering, special event and hospitality industries in a grass roots capacity providing a full, well-rounded understanding of the nuances (and complexities essential for building success), but the ability to actually create successful packages and revenue streams which work for the particular business - and its geographic area (a commonly-overlooked caveat when some consultants are chosen).  

Through our experience working with luxury resorts, boutique inns, catering companies and more, we have helped each company realize its full potential, create packages that they can move forward to market, and if desired, come back to train the staff who will be selling the property, catering and event packages and more.


Over the years we have addressed special event audiences from 15 to 14,000, including international industry conferences, a Crowne Plaza General Managers planning session, co-wrote a training program for event professionals world-wide, including Ritz Carlton, Hyatt, and more.  

Our most recent consultancy  with an out-of-state luxury dude ranch being built from scratch allowed us to provide a firm foundation to the owner and investors at the very start of their endeavors.  Here are the highlights of what we covered in our work for them:

• Development of a comprehensive, customized marketing plan which included overnight packages as well as uniquely custom-tailored special event packages , including catering, service and facility fees as well as suggested marketing for targeting corporate events, private events and weddings
• Creation of revenue goals for each market segment which included seasonal fluctuations based on their unique geographic location
• Development of suggested terms and conditions to consider for them to provide their legal counsel which are unique to their property as well as common potential issues for special events and venues in particular
• Copywriting of all marketing materials for each of the proposed packages - overnight, eco-tourism, corporate and special events
• Suggested Social Media Plan 
• Continual follow up and consultation with the owner and investors as developments unfolded

From helping design the Website, assisting in the hire process for an effective sales and service team to keeping the client informed of industry fluctuations that affect revenue potential, investing in a solid start to a new venue or department is a sure way to provide  for seamless success downstream.  

What can we do for you?   Contact Lead Consultant Kerry Lee (Dickey) Doehr.
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Engaging Inspiration provides inspiring marketing, leadership, training and business consultation for the thinking special event and hospitality partner.